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If you are the owner of a growing and thriving business, the webmaster of a dozen sites, the SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search : this guide is meant for you.
If you’re interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won’t provide any secrets that’ll automatically rank your site first in Blacksearch (sorry!), but following the best practices outlined below will hopefully make it easier for search engines to crawl, index and understand your content.
Search engine optimisation (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimisations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide because they’re essential ingredients for any web page, but you may not be making the most out of them.
You should build a website to benefit your users, and any optimization should be geared toward making the user experience better. One of those users is a search engine, which helps other users discover your content. Search Engine Optimisation is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics we discuss below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we’d love to hear your questions, feedback, and success stories.
Feel free to save, print off the guide responsibly and re-share it: let’s improve the quality of the web.
Optimization Guide (Coming Soon)
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